The George Best Hotel

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Reeds Rains Estate Agents are delighted to be have been instructed and to present to the open market this unique opportunity within Northern Ireland to purchase an exclusive hotel investment opportunity within this iconic Grade B One listed building.

The hotel itself will comprise 83 fully furnished luxury rooms all themed around one of the city’s most iconic figures, the legendary “George Best”.

Managed and operated by The Signature Living Group, the hotel will be yet another under the management of the UK’s most successful hotel operators.  

George Best hotel is situated just minutes from Belfast most popular entertainment, cultural and retail destinations.  This exciting investment opportunity has already proved to be extremely popular.  Now available for booking and with a number of units already sold we would strongly encourage early consideration to avoid further disappointment.

THE GEORGE BEST HOTEL:  Nested on the junction of Donegall Square and Bedford Street, The George Best Hotel is set to be nothing short of remarkable.  This grandiose hotel is in a prime city centre location overlooking Belfast City Hall and will pay tribute to one of the greatest footballers of our time.  Originally named the Scottish Temperance Building before later changing to the Scottish Mutual Assurance Society Building, this beautiful Grade B1 listed building will become the focal point of the centre of Belfast.

Built by Henry Seaver and completed in 1904. The redevelopment will incorporate and preserve much of the buildings history whilst aligning it with Signature Living’s unique vision and guest experience.  Having previously served as offices, this building will be transformed into a luxury football-themed hotel featuring premium amenities, a stunning wedding and events space, a museum dedicated to the legacy of George Best, plus a stylish bar and restaurant.  The classic Baronial style architecture will retain many of its original features across all six floors, making it the perfect heritage redevelopment for Signature Living.


BUYING PROCESS: Our dedicated team of advisors are experts in planning the best strategy for you to achieve your investment goals.  From the initial enquiry through to completion, our consultants will work closely with you to make the buying process as easy as possible.

We are known for developing a number of extremely success schemes over the years and therefore expect this project to be in high demand.  

We advise any interested parties to get in touch with our advisors as soon as possible to avoid disappointment.

Backed by an experienced team and a history of successful projects, our purchase process is clear and transparent.

Our advisors are on-call to take you through each step of the way.


ABOUT SIGNATURE: The Signature Living Group has developed some of the most successful large-scale property schemes in the North West over the past few years.  Our company operates over 1000 beds in Liverpool in particular, comprising of both hotel rooms and serviced apartments.  By offering a unique proposition for larger groups of guests, our hotels have an average occupancy rate of 95%, far higher than the local average of 73%.  Each development features unique leisure facilities, increasing their popularity across a broad range of people.  We have now moved into residential apartments and this is their first large scale scheme in Manchester due for completion in Q4 2017.

Following completion of our highly successful Daniel House scheme, comprising 170 apartments, in June 2016 the group also has several other large apartment projects that are on site, most of which have been completely forward sold as investors seek to align themselves with our unique brand that takes a different approach to the residential market adding seek to align themselves with our unique brand that takes a different approach to the residential market adding value for developer and investor alike.




- Exclusive Hotel Investment Opportunity within a Grade B One Listed Building

- Signature Living Group, Award Winning and Successful Hotel Operator

- Developer Buy Back After Three Years (Optional)

- Luxury Hotel Consisting of 83 Fully Furnished and Luxury Rooms

- Hassle Free and Fully Managed Guarantee Returns, 24 hr Concierge and Security

- Located in the Heart of Belfast City Centre

- Belfast will be Doubling its Value of Tourism to £870,000,000 by 2020

- Belfast to Deliver Hotel Room Shortfall of 3,750 by 2020


Return for investors…

8% net assured returns years one to three

9% net assured return year four

10% net assured returns year’s five to ten

106% guaranteed buy back rising 2% per year from year three but capped at 112%.

(Year three 106%, year four 108%, year five 110%, year six to ten 112%).


The George Best Hotel is a new football themed hotel situated in the heart of Belfast City Centre.  This outstanding opportunity offers a limited supply of luxury hotel rooms with guaranteed returns ranging from 8-10% per year for 10 years with a buy back option for added peace of mind at 112%.

The George Best Hotel is a hassle free and fully managed investment.