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For Sale

The George Best Hotel, Donegall Square South, Belfast, Antrim, BT1 6JH


Location of The George Best Hotel

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  • Luxury Hotel Consisting Of 83 Units
  • 24-Hour Concierge And Security
  • Bar & Restaurant On Site
  • Award Winning Developer, With A Proven Track Record
  • Transparent & Secure Purchasing Process
  • Developer Buy Back (Optional)


This landmark hotel is in a prime city centre location overlooking Belfast City Hall and will pay tribute to one of the greatest footballers of our time. Originally named the Scottish Temperance Building before later changing to the Scottish Mutual Assurance Society Building, this beautiful Grade B1 listed building will become the focal point of the centre of Belfast.

Built by Henry Seaver and completed in 1904, the redevelopment will incorporate and preserve much of the buildings history whilst aligning it with Signature Living’s unique vision and guest experience. Having previously served as offices, this building will be transformed into a luxury football-themed hotel featuring premium amenities, a stunning wedding and events space, a museum dedicated to the legacy of George Best, plus a stylish bar and restaurant. The classic Baronial style architecture will retain many of its original features across all six floors, making it the perfect heritage redevelopment for Signature Living.

 These hotel invesment units are selling quickly so get in touch to reserve your unit!




• PRICES FROM: £80,000 per unit

• ROI FOR YEARS 1-3: 8%


• ROI FOR YEARS 5-10: 10%



George Best’s playing style was one of a kind, it combined pace, skill, balance, feints, two-footedness, goal scoring and the ability to beat defenders. Not just an outstanding player, but also a vibrant personality, Best became one of the first ‘famous’ footballers the world had ever seen.

Earning the nickname ‘El Beatle’ due to his Fab Four inspired haircut, Best grew in popularity on and off the pitch. He received more than 1,000 fan mail letters every week and was regularly offered modelling assignments and personal appearances.

A fitting tribute to the legend and legacy of George Best, this stunning hotel will create a truly unique accommodation experience. This beautiful accolade to the footballing legend will be themed around his amazing life and house an exclusive museum, dedicated to the life and times of one of the greats. This unique museum and hotel will exhibit never seen before memorabilia, souvenirs and personal mementoes that will allow football fans to explore the world of George Best.



Belfast has undergone a resurgence in tourism over the past decade and last year the city was crowned Best UK City. With 1.4 million visits which contribute over £278 million to the economy and support 17,000 jobs, Belfast’s growth is only just beginning.

Belfast is the driving force behind Northern Ireland’s economy and is a hub for not only international visitors but also domestic. The city which has an eclectic vibe, with a plethora of restaurants, bars, attractions and landmarks to explore. The local council has outlined plans to increase the cities growth 100% by 2021, which will be achieved by improving transport links, more events and refining visitor experience. This growth has been recognised by many key companies across a broad range of sectors including accommodation, food & beverage and entertainment.

There are currently 27 new hotel developments in the pipeline for Belfast, bringing 3,747 additional bedrooms to the city. This highlights the elevated interest in Belfast and the expected growth over the next couple of years, making now the perfect time to invest in the city.



• Belfast City Hall 0.1 miles

• Great Victoria Street Station – 0.4 miles

• Castlecourt Shopping Centre – 0.4 miles

• Victoria Square – 0.5 miles

• Waterfront Hall Conference Centre – 0.5 miles

• Cathedral Quarter – 0.6 miles Belfast

• Central Station – 0.6 miles

• Queen’s University – 0.9 miles

• City Quays – 0.9 miles

• SSE Arena – 1.1 miles

• Titanic Belfast and SS Nomadic - 1.6 miles

• HMS Caroline – 2.0 miles

• George Best Belfast City Airport – 4.1 miles

• Belfast International Airport – 18.8 miles


Property Costs

  • Status: For Sale
  • From£80,000
  • Stamp Duty: £0*

* Stamp duty rates provided as a guide only. Additional charges may apply. Please refer here for more information.

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