Connswater Retail Park is located in a high density residential area approximately 2 miles east of Belfast City Centre. The scheme is situated directly adjacent to the Newtownards and Albertbridge Road which are two of the main arterial routes running to the east of the city.

Connswater is one of Northern Irelands longest established shopping destinations, serving its catchment for over 30 years. Located alongside the shopping centre is Connswater Retail Park which is c. 132,910 sq ft (c. 12,347 sq m) in size accommodating a variety of retailers such as Home Bargains, Lidl, B&M, Halfords and Jollyes. The park also boasts a strong food and beverage offer to include McDonalds, Starbucks, Tim Hortons and KFC.