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Hits & Tips for Creating Good Ads

	Integrating offline and online channels can boost brand awareness and increase purchase intent
	Creativity is king – clever and original designs are most effective
	Larger ads can yield better click through rates, higher impact and greater recall (IAB’s Eye Tracking Research 04)
	Invest time in the message – be clear and concise
	Keep ads to a maximum of 6 rotations
	Include your company’s web address in the advertising creative
	Execute multiple creatives and analyse which works best for your campaign
	Campaign weighting is important - we recommend a weighting which will allow a minimum frequency of 3 times per unique reader