Creative Options

Propertynews.com is committed to staying at the forefront of creative development and the latest innovative online ad formats.

There are a wide range of advertising options on the website designed to meet various advertising budgets and campaign goals:

• Island advert
• Monster banner
• Expandable Banner
• Expandable Skyscraper
• Banner Advert
• Skyscraper Advert
• Rich media/Interactive Creatives
• Button Advert
• Microbutton
• Text Link
• E-marketing Campaigns

Sponsorship

Propertynews.com has a loyal audience profile that spends up to 6 months on the website searching for property. A wide range of Sponsorship opportunities exist on the website providing advertisers with:

• Substantial branding opportunities
• Outstanding exposure to a targeted audience of ABC1 homeowners and buyers
• Brand association with Ireland’s largest property website

Please contact us for further information on sponsorship positions on www.Propertynews.com

Targeting      

Online’s ability to target adverts more precisely and measure response more accurately sets internet advertising apart and makes it an attractive channel for focused media placement.

Propertynews.com can target your advertising campaign by Page, Section or Position - we can even avoid competitive adverts appearing on the same page!

We can also tailor advertising presence on the website to reflect geographic property locations or price – allowing you to plan your media strategy with unbeatable accuracy and efficiency – not to mention economy.  Alternatively to obtain maximum exposure your campaign can run throughout the site.

We can also target based on users country, computer type (PC/MAC etc), and browser.

Evaluation

We will provide all advertisers with detailed reports on the progress and success of each campaign providing statistics such as:

• Page Impressions delivered
• Reach – The total number of users who viewed the advert
• Frequency – how often each user viewed the advert
• Response rates – via click through or interaction