Audience Profile

In February 2006 Propertynews.com commissioned independent research to determine the demographic profile of our users.

The following is a summary of the key findings:

• Gender: 51% of our audience are female and 49% male  

• Age: The age profile is young -  62% are between 25 and 40 years of age

                                                            Age

• Marital Status: 66% are either married or living with partner, 28% are single

• Children: 51% do not have children

• Car Ownership: 90% own a car

• Financial: 95% have credit cards/switch/debit cards

• Purchasing: 94% have previously purchased online

• Social Class: 89% ABC

• Education: 76% are educated to third level

• Employment: 88% of our readers are employed

Propertynews.com Visitor Facts:

• Internet Access: From home 57%, from work 42%

• Connection: Two out of every three respondents who access PN from home have broadband

• Frequency: 83% of respondents visit Propertynews.com at least once a week

Propertynews.com is an All Day Medium!

• Each user views approximately 31 pages of the site per visit

• The average length of visit is 16 minutes

• Each user visits the site on average 3 times per month